Trango - eGrips Brand Unification

 

We've been there. Only the perfect shape will do. You need the hold that fits the movement and fulfills your vision. The story of Trango's hold program begins as eGrips in 1996, in a windowless garage in North Boulder. After experiences with disappointing, fragile, and slick polyethylene holds, Ty Foose and Ian Powell looked to a revolutionary new material derived from the nose cone coatings of nuclear submarines: polyurethane. Offering unheard of levels of durability and new ways to create, the duo began to revolutionize the shaping world. The development of new shaping techniques applied to this new materials created a strong underground following, but the small company struggled to survive, and the original shapes were laid to rest under a trampoline behind the legendary CATS Gymnastics in Boulder.

In 2001, Trango acquired these shapes and committed once again to bringing the PU revolution to the climbing world. Trango sought out new manufacturers, expanded the shaping program, and began to share innovative PU shapes with gyms around the US. As climbing gyms boomed around the world, so too did the PU revolution, and Trango was right there to share their shapes with gyms across the globe. As climbers progress and gyms continue to seek out creative shapes to craft routes that inspire their members, Trango Holds will continue to Set The Standard around the globe. 

In 2022 the decision was made to continue to pursue and set the standard by unifying the brand under Trango, which represents our desire to continue to create innovative equipment that climbers trust. We recognize the history of eGrips and want to embrace our past as we look towards our future.